Where there is engagement on Instagram, there is increased foot traffic to your restaurant.
It can be said that Instagram is the most influential social media site for businesses. Retail stores and fashion brands can have such high engagement that stock sells out within days of a heavy marketing push.
That’s because shoppers are using Instagram the way they used to use a brand’s website. Hashtags are explored, content reviewed, and similar Instagram accounts are scrolled through. This research serves to weave a picture of the brand’s overall identity together, which then informs customer decisions.
Restaurants, although they cannot sell food directly from a post, can benefit from similar engagement. Representing your restaurant’s brand online in a friendly, genuine manner will help create connections with guests who will share your stories and continue to grow your business.
Engagement on social media is counted in metrics of “likes” and “follows.” Any kind of social media is useful to learn, especially if your customer base includes millennials. Many restaurateurs have ignored the power of Instagram, but with food posts being one of the most popular types of post on Instagram, it is the perfect place to make a mark. What’s even better is that with the use of geotags, hashtags, and attractive plates of food—you can let your customers do the Instagramming for you.
As mentioned in Baum + Whiteman’s 2018 Food and Beverage Trends Report, the latest trend in restaurant marketing is to create Instagrammable desserts to generate some buzz.
Using Geotags and Hashtags to Your Restaurant’s Advantage on Instagram
What is a geotag, and why is it important?
A geotag attaches a location to where a photo was taken. Adding a geotag to an Instagram post, such as your restaurant or an event location, lets locals search for you. Seeing this information also allows new customers to find you and visit your brick and mortar location. You will need to add your businesses geotag to Instagram to enable your customers to use it. Customers who take photos in your establishment should be encouraged to use geotagging with their meals if seen snapping a photo to share on social media.
What is a hashtag and how to use one
A hashtag is a word or watchword expression that is preceded by a hash, otherwise called the pound sign (#). It’s utilized inside a post via web-based networking media to help the individuals who might be keen on your theme have the option to discover it when they scan for a catchphrase or specific hashtag. It helps people notice your posts and energizes communication.
When utilizing an expression as a hashtag, you illuminate it without spaces, for example, #thisisahashtag. It can incorporate numbers, but not images or accentuation. The hashtag can be set toward the start, center, or end of your online life post or remark, and it permits what you have written to be ordered by the web-based life arrange. With this procedure, individuals who are not your fans or devotees can, in any case, locate your substance.
Use hashtags sparingly to keep in the Instagram algorithm
Make sure the hashtags you use are relevant to your posts and that you are not overloading posts with repetitive tags. Instagram has been known to crack down on those who try to use hashtags inappropriately and can reduce your visibility as a reaction.
Sharing Event Photos to Instagram
Connect to the community by getting involved in events
One great thing about Instagram is you will see all of the local events first and can choose which events you would like to represent your food business at. Look for local art fairs, music venues, and social events that your followers frequent and ask if they have space available for additional food vendors. Putting yourself at events your followers will be attending makes them feel more connected to you and increases the likelihood that they will share your content.
Create and share photos that are unique to local events and causes
While at the event, take photos with locals, photos of dishes you are serving, and photos of the scenery. Make it loud and clear that you are at the event and what you are offering. Use a geotag that shows you are at the event instead of at your brick and mortar business to get locals interested in coming out to see you.