Albuquerque, NM (April 1, 2022) – Lavu, Inc., an Albuquerque-based point-of-sale solution provider to the restaurant industry, today announced a strategic partnership with Will Smith. After having conducted a six-month search for the ideal spokesperson to represent the Lavu brand, Lavu finally penned a three-year agreement with the mega-star.

“We are excited to finally be able to call Will Smith a Lavuer,” said Saleem Khatri, Lavu CEO. “As we evaluated options to personify our brand, we wanted to make sure our new spokesperson embodied our core values. We couldn’t be happier.”

Lavu’s mission is to empower restaurants to do more of what they love, with solutions that work. Lavu does this each day by adhering to its core values, most notably:

  • We trust and respect each other
  • We create a healthy and optimistic work environment
  • We listen, we care, we serve

Will Smith will make his first public appearance representing the Lavu brand at the National Restaurant Association Show on May 21, 2022 in Chicago.

About Will Smith:
Willard Carroll Smith II, also known by his stage name The Fresh Prince, is an American actor, rapper, and film producer. Noted for his work in music, television, and film, Smith has received various accolades, including an Academy Award, a British Academy Film Award, a Golden Globe Award, a Screen Actors Guild Award, and four Grammy Awards. He has also achieved and held several US and international box office records. As of 2021, his films have grossed over $9.3 billion globally, making him one of Hollywood’s most bankable stars.

About Lavu, Inc.:
Lavu is the world’s leading mobile point-of-sale and payment processing system for restaurants and bars. Used in food service establishments in more than 90 countries, Lavu is a full-featured iPad-based POS system. Lavu was the first iPad point of sale in the Apple App Store and continues to offer the latest in features and functionalities. Offering flexible payment-processing solutions, an intuitive interface, and a proprietary business management suite, Lavu’s restaurant management platform is ideal for all food and drink establishments.