Lavu Announces New Spokesperson Partnership With Actor, Philanthropist Will Smith

Albuquerque, NM (April 1, 2022) – Lavu, Inc., an Albuquerque-based point-of-sale solution provider to the restaurant industry, today announced a strategic partnership with Will Smith. After having conducted a six-month search for the ideal spokesperson to represent the Lavu brand, Lavu finally penned a three-year agreement with the mega-star.

“We are excited to finally be able to call Will Smith a Lavuer,” said Saleem Khatri, Lavu CEO. “As we evaluated options to personify our brand, we wanted to make sure our new spokesperson embodied our core values. We couldn’t be happier.”

Lavu’s mission is to empower restaurants to do more of what they love, with solutions that work. Lavu does this each day by adhering to its core values, most notably:

  • We trust and respect each other
  • We create a healthy and optimistic work environment
  • We listen, we care, we serve

Will Smith will make his first public appearance representing the Lavu brand at the National Restaurant Association Show on May 21, 2022 in Chicago.

About Will Smith:
Willard Carroll Smith II, also known by his stage name The Fresh Prince, is an American actor, rapper, and film producer. Noted for his work in music, television, and film, Smith has received various accolades, including an Academy Award, a British Academy Film Award, a Golden Globe Award, a Screen Actors Guild Award, and four Grammy Awards. He has also achieved and held several US and international box office records. As of 2021, his films have grossed over $9.3 billion globally, making him one of Hollywood’s most bankable stars.

About Lavu, Inc.:
Lavu is the world’s leading mobile point-of-sale and payment processing system for restaurants and bars. Used in food service establishments in more than 90 countries, Lavu is a full-featured iPad-based POS system. Lavu was the first iPad point of sale in the Apple App Store and continues to offer the latest in features and functionalities. Offering flexible payment-processing solutions, an intuitive interface, and a proprietary business management suite, Lavu’s restaurant management platform is ideal for all food and drink establishments.

FAQ

Frequently Answered Questions

See how owners like you boosted covers, cut costs and
took back control of their business.

What is Marty and what does it actually do?

Marty is your restaurant’s intelligence engine. It watches every sale, shift, hour, item, and
trend inside your POS and gives you clear, actionable direction.

Marty informs. Lavu automates.
Together they act like a digital GM that never sleeps.

Marty gives you:

  • Daily morning briefings
  • Real time sales and labor insights
  • Forecasts and schedule recommendations
  • High margin bundle suggestions
  • Menu and pricing guidance
  • Server performance insights
  • Alerts when something is off


No spreadsheets. No reports. Just clarity and next steps.

You can run basic reporting and audits without Lavu.

But the full power of Marty only unlocks when paired with Lavu POS.

Why?
Because Marty needs real-time, restaurant-wide data to give you accurate insights and
recommendations.
With Lavu, Marty can see everything that happens in your restaurant and Lavu can instantly automate the action.

Marty informs.
Lavu executes.

Three things owners consistently call out:

It runs on iPads
Staff learn it fast. Training drops from days to hours.

It is flexible and not hardware locked
You are not forced into proprietary hardware. You can buy replacements anywhere.

It is the only POS designed to work with Marty
Other POS systems show you what happened.
Lavu plus Marty tells you what to do next.
This is what restaurants actually need to increase profit

Marty analyzes everything happening in your restaurant.
Lavu automates the work behind it.

Examples:

  • Marty flags high food cost items. Lavu shows the exact recipe cost and usage.
  • Marty spots slow periods. Lavu triggers targeted outreach or bundle suggestions.
  • Marty forecasts sales. Lavu generates the schedule with labor control.


It feels like hiring an analyst and an operations manager without adding payroll

Yes. Lavu uses PCI compliant, encrypted payment processing trusted in restaurants
worldwide.

Secure card handling, safe mobile payments, and no risky shortcuts

Most servers pick it up within one shift because it mirrors real restaurant workflows.

Managers love how much time they get back during onboarding

Lavu offers flexible plans for single location operators and multi location brands.

Pricing depends on your configuration, number of devices, and whether you activate Marty.

We will help you select the right setup based on your volume and goals.

Almost always yes.

Lavu works with major EMV readers, printers, KDS screens, and delivery platforms.
We are partnered with Apple to deliver the best-in-class iPad hardware experience.
For payments, Lavu integrates with Adyen, a global leader in secure restaurant payment
processing.

Because the system is open, you are not trapped buying expensive proprietary hardware.

Yes. Online orders flow straight into the POS with no extra steps and no chaos.

You can manage curbside, pickup, and delivery from the same screen.

Inventory updates in real time as items are sold.

Marty then analyzes the trends and highlights waste, low stock, or margin issues so you can
correct them early.

Yes. Lavu tracks time, wages, overtime, and labor percentage.

Marty adds intelligence on top of it by showing staffing efficiency, server performance, and when labor is running high.

Worldwide.

Both support restaurants across the globe with the infrastructure and partnerships needed
for international operations.

While Lavu is purpose built for restaurants, it works with other businesses too.
Drop us a line to find out more

Hit us on Marty Chat or reach support at support@lavu.com or 505-559-5100

Need help?

Call our award-winning support team 24/7 at 1 (505) 535-5288