The New Normal: Self Sign-up for Online Ordering with MenuDrive

In November 2019, Saleem S. Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior.

He knew that online ordering would be increasingly important to a restaurant’s success as this trend continued. Fast forward to 2020, and it could not be more true. In today’s COVID-19 world, online ordering is more important than ever and has proven to be a factor that determines a restaurant’s survival. MenuDrive is a perfect solution for small and medium restaurants that find themselves struggling to adapt to the new state of the restaurant industry. For the first time in online ordering’s history, restaurants can sign up and have their own online storefront in under an hour. The Hope of Success

As the world continues to navigate through the COVID-19 pandemic, plans and goals are far from what we expected in 2020. States are adjusting to a new normal with masks and social distancing, while restaurants are adjusting to curbside delivery and takeout orders. And they are removing or closing off tables to reduce occupancy.

In Restaurant.org’s May 4, 2020 blog, the Association’s chief economist Bruce Grindy reported, “The restaurant industry has been significantly impacted by the coronavirus pandemic. Restaurant operators nationwide are reporting sharp declines in sales and employment levels. The National Restaurant Association’s Restaurant Performance Index plunged to a new record low.” It is also reported most restaurant operators do not think their business will return to normal over the next several months.

These comments alone make it apparent that our new normal will need continued flexibility with delivery and takeout options in order to maintain a strong customer base and keep restaurants in business. 

For the restaurant industry to survive and thrive for the next few months, online ordering must be implemented with the most cost-effective and user-friendly options. Owners will need to have access to software for last-minute menu changes and changes in operating hours. Most platforms offer little in this aspect or have a complicated interface that takes advanced tech skills for changes to work properly. Another particularly prohibitive aspect of the third-party delivery services available, such as GrubHub, PostMates, and UberEats, is the exorbitant commissions paid by restaurants.

Then Came MenuDrive  

As explained in part, by another blog, “Surviving COVID-19: Set up Delivery For Your Restaurant,” MenuDrive offers important online ordering and delivery features including:

Delivery Service Without Fees: After hard work and negotiations, MenuDrive has created an unprecedented partnership with DoorDash, where customers pay a flat fee, and restaurants have no commission fees. Yes, that’s right. No commission fees for your business!

Branded Online Ordering: MenuDrive gives personalized branded marketing on the web and versatile ordering platforms for your eatery with client analytics, automated marketing, and a plethora of auxiliary features that no other platform comes close to competing with.

Improved Takeout Operations: MenuDrive is on a mission to improve order processing for all restaurants by giving restaurant customers multiple ordering options.   

Marketing and Promotional Features: Get the word out 24/7 about your restaurant with marketing and promotion features such as automated email, promo broadcasts, and MenuDrive’s state-of-the-art coupon library and coupon builder. 

Loyalty Programs: Having a loyalty program helps you get ahead of the competition with customized offerings and analytics of your loyal patrons.

Mobile Ordering: A mobile responsive online ordering platform lets you reach more customers, no matter what device they’re on.

Credit Card Processing: When you use MenuDrive with Lavu POS, you’ll get PCI-compliant credit card processing, to easily and securely accept online payments.

All of the above comes with MenuDrive’s passion to help restaurants around the world, and knowing the struggle to survive, MenuDrive is offering a 90-day free trial during this COVID-19 crisis to get your restaurant online in about an hour. Anytime, at your pace.

What’s the Catch?

Honestly, the only catch is that you’ll want to keep MenuDrive after the free 90-day trial. Even when social distancing and restrictions lift, customers will want the convenience and confidence of online ordering. Here is what some customers had to say about their decision to implement MenuDrive:

“The result is great. We have more options for the customer that doesn’t want to leave the house, leave the workplace. … The orders are coming in fast.” – Paul Visuthikosol, Yumm Thai Sushi & Beyond

“Simple, effective, and reasonably priced. Lavu and MenuDrive provide a seamless way of integrating your POS system into an online platform. The intuitive nature of the software allows for easy menu updates and changes.” – Walker Chancellor, Diablo Burger

If you’re still not convinced, your only cost in setting up MenuDrive is about an hour of your time through self-signup. Cancel anytime before the 90-day trial, and there’s no cost to you. Then, with built-in marketing, it’s easy to get the word out on social media to let hungry customers know you’re now online. No sales pitches to listen to, no hardware, just your time invested so that your customers can order with ease.

It’s the New Normal

While we move into a new normal, incorporate what you can into the ultimate goal, which is staying in business and providing great food to customers. MenuDrive is user-friendly and easy for anyone to use. Just complete screens with the appropriate information and voila! Changes are made instantly, no waiting for programmers or techies to get back to you. Trusted staff members could easily be trained to input menu changes, set up marketing, and run coupons or specials. Additionally, your business won’t have to raise prices to afford delivery commissions (DoorDash only charges a flat fee to the customer when using MenuDrive).

Now you can get a free 90-day trial of MenuDrive. It has complete functionality and control of your menu, marketing, and loyalty program. The new, no-hassle self sign-up allows you to start it up within an hour. Click here to start your restaurant’s new normal with online ordering!

FAQ

Frequently Asked Questions

Get answers to common questions about Marty, Lavu POS, and how they work together.

What is Marty and what does it actually do?

Marty is your restaurant’s intelligence engine. It watches every sale, shift, hour, item, and
trend inside your POS and gives you clear, actionable direction.

Marty informs. Lavu automates.
Together they act like a digital GM that never sleeps.

Marty gives you:

  • Daily morning briefings
  • Real time sales and labor insights
  • Forecasts and schedule recommendations
  • High margin bundle suggestions
  • Menu and pricing guidance
  • Server performance insights
  • Alerts when something is off


No spreadsheets. No reports. Just clarity and next steps.

You can run basic reporting and audits without Lavu.

But the full power of Marty only unlocks when paired with Lavu POS.

Why?
Because Marty needs real-time, restaurant-wide data to give you accurate insights and
recommendations.
With Lavu, Marty can see everything that happens in your restaurant and Lavu can instantly automate the action.

Marty informs.
Lavu executes.

Three things owners consistently call out:

It runs on iPads
Staff learn it fast. Training drops from days to hours.

It is flexible and not hardware locked
You are not forced into proprietary hardware. You can buy replacements anywhere.

It is the only POS designed to work with Marty
Other POS systems show you what happened.
Lavu plus Marty tells you what to do next.
This is what restaurants actually need to increase profit

Marty analyzes everything happening in your restaurant.
Lavu automates the work behind it.

Examples:

  • Marty flags high food cost items. Lavu shows the exact recipe cost and usage.
  • Marty spots slow periods. Lavu triggers targeted outreach or bundle suggestions.
  • Marty forecasts sales. Lavu generates the schedule with labor control.


It feels like hiring an analyst and an operations manager without adding payroll

Yes. Lavu uses PCI compliant, encrypted payment processing trusted in restaurants
worldwide.

Secure card handling, safe mobile payments, and no risky shortcuts

Most servers pick it up within one shift because it mirrors real restaurant workflows.

Managers love how much time they get back during onboarding

Lavu offers flexible plans for single location operators and multi location brands.

Pricing depends on your configuration, number of devices, and whether you activate Marty.

We will help you select the right setup based on your volume and goals.

Almost always yes.

Lavu works with major EMV readers, printers, KDS screens, and delivery platforms.
We are partnered with Apple to deliver the best-in-class iPad hardware experience.
For payments, Lavu integrates with Adyen, a global leader in secure restaurant payment
processing.

Because the system is open, you are not trapped buying expensive proprietary hardware.

Yes. Online orders flow straight into the POS with no extra steps and no chaos.

You can manage curbside, pickup, and delivery from the same screen.

Inventory updates in real time as items are sold.

Marty then analyzes the trends and highlights waste, low stock, or margin issues so you can
correct them early.

Yes. Lavu tracks time, wages, overtime, and labor percentage.

Marty adds intelligence on top of it by showing staffing efficiency, server performance, and when labor is running high.

Worldwide.

Both support restaurants across the globe with the infrastructure and partnerships needed
for international operations.

While Lavu is purpose built for restaurants, it works with other businesses too.
Drop us a line to find out more

Hit us on Marty Chat or reach support at support@lavu.com or 505-559-5100

Need help?

Call our award-winning support team 24/7 at 1 (505) 535-5288

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