It’s 6 p.m. after a long day’s work—where do you want to be? For many US adults, the answer is at happy hour! It’s one of the most popular pastimes in the United States of America where coworkers can unwind after a grueling day, or where friends can reconnect during the week.
Fueled by the rise of the cocktail culture and the irresistible discounted drinks and appetizers, happy hour is now one of the most lucrative opportunities for restaurants and bars. According to the National Restaurant Association, happy hour and late-night drink specials account for one-third of alcoholic beverage sales.
Why You Should Offer Happy Hour at Your Restaurant or Bar
If you have an al